‘If there were no football, there would be no maches, fans, goals, there wouldn’t be the dreams of a lifetime, no tears, frustration, no miracle, phone calls to friends, no savior of his country, no fear, joy, hope, no stroke of genius, no joy, no 4-4-2, 4-3-3, no “we want 11 lions.” If there were no football, there would be nothing to do on Sunday night, nothing to talk about all the other nights, no pick-up games, no fixed seats on the couch, no goal eaten, no offside to explain to your wife, no young promises, old glories, matches to remember, no advances, postponements, no Serie A, Champions, no Liga, Bundes, Premier, no one thousand live games, no HD, no world champions, no football market, no freedom to choose which game to see, nothing to make us really dream. Long live to football.’ - Sky Sport HD Commercial (Italian TV)